Picture this. In six to twelve months from now, you just send an email to your subscriber list and this will pay for your next vacation!! Sweet, huh?
An important marketing strategy to achieve this is a squeeze page. Yep it sometimes annoys us all.
While a squeeze page itself will not directly sell your product or service, it is an extremely effective method for capturing leads. These leads enable you to contact your potential clients, to obviously gain a sale but to also keep in touch with them through the use of other marketing techniques. The primary purpose of a squeeze page is to build your company's direct marketing list online, that is, your email list. A lot of the top experts online are saying it’s all in the list. A list, in one month from now, two months from now will prove to be such a important part of your online business.
The easiest way to explain the use of a squeeze page is to also call it a landing page for your company website that captures the visitor's name and email address. A squeeze page can be all that is offered on the page, or a more subtle approach is to have it as part of another one of your company's web pages.
When you are implementing a squeeze page as a direct marketing campaign, you will need to consider two things. First: Choose how aggressive you will want to be with the strategy. For example, some companies make it where you cannot actually access the information on their website without entering in the name and email address, while others allow the viewer to click past the opt-in page. Second: Another option to consider is a pop up ad, where the visitor to your website will have a pop up opt-in function for a free company offer. This is obviously less aggressive.
Hey, it doesn’t matter which option you choose, you just want to make your squeeze page and opt-in function work within your overall marketing strategy. Most businesses will use a squeeze page concept to build their direct marketing lists, so as long as your copy is well written and you drive a high number of visitors to your website, you should be in a great position to increase your lead base.
Once you have considered your various strategies, you will need to design and implement your squeeze page. In the initial stages, you will want to test several squeeze pages to determine what the best overall response rate is for your particular business. You can easily set up a variety of URL pages with different squeeze page options to test over time. This data will help you to make adjustments that will be more beneficial for your business in the long term.
When you are ready to launch your squeeze page, you will need to leverage a technology solution to capture the data for follow up. It is essential that the leads that opt-in receive a free item and receive it instantly. This enables any and all leads that are captured to be regularly followed up which will convert them into clients.
As we go deeper into the specific strategies in the next articles, you will be able to set up an effective squeeze campaign for your business.
Jules Ashworth is an Internet and Information Marketer. Has recently decided to venture into this full time after gaining success on a part time basis during the past two years. When Jules is sitting at her computer, you will find her helping her husband on their farm getting all dirty and sweaty. Jules has been a student of personal development for three years and understands the relationship and importance between self growth and wealth creation, marketing, relationships and achieving one's goals. Here is a link to get your FREE 9 part video training module download… To kick start your own online business, Jules provides you with a rolodex of resources tools and mentoring. Grab your FREE copy now. http://www.makemassmoneyvideocourse.com
Article Source: First Step on How to Milk Massive Money; Online Marketing Strategy
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